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Originally published on 03/01/2024

Sales support specialist Hochpunkt and Augmented Intelligence expert Brain4Data have joined forces to revolutionize the tracking and evaluation of construction objects. “Thanks to this unique partnership, we are able to fully digitalize construction object evaluation and prioritization,” says Raphael Schäfer, Managing Director at Hochpunkt. “We are delighted that with Hochpunkt we now have a strong partner at our side who knows the industry like the palm of their hand,” adds Brain4Data CEO Stefan Rupp-Heitzmann.

Concentrated expertise for the construction industry

The heart of the new cooperation is Hochpunkt’s industry expertise and the digital assistant “Fred” developed by Brain4Data. The digital colleague scores the potential of the supplied construction objects at lightning speed, taking all available information into account. This enables prioritized processing and early identification of the most relevant construction objects, thereby optimizing the use and gain of resources in the downstream sales processes. “Fred” thus automates the entire construction object evaluation and prioritization process. The digital assistant works seamlessly with the company’s existing IT infrastructure so that no change management is required.

Tracking and evaluating construction projects is an “immensely complex and time-consuming process that poses huge personnel and financial challenges for companies in the construction industry,” explains Schäfer. “In light of the rampant skilled labor shortage, this is almost impossible for many to manage.”

Best of both worlds

This is where the two partners come in. “Hochpunkt has the necessary expertise and we have the right technology,” says Rupp-Heitzmann. “Together, we offer a flexible solution that is individually tailored to the needs of each customer.”

Raphael Schäfer is also looking forward to the collaboration: “We are known for keeping a close eye on the market and always being at the forefront of new developments,” he says. “With ‘Fred’, we have now expanded our extensive portfolio once again – a big step into the digital future for us and for our customers.”

Your contact

Stefan Rupp-Heitzmann

Chief Executive Officer Brain4Data

Phone:      +49 6838 50209-67
Email:       s.rupp(at)
LinkedIn:  Stefan Rupp-Heitzmann

Your contact

Raphael Schäfer

Chief Executive Officer Hochpunkt Vertriebssupport

Phone:      +49 (0) 6836 800 72 66
Mobile:     +49 (0) 172 622 09 10
Email:       rs(at)
LinkedIn:  Raphael Schäfer